Based in Moycullen Co. Galway, Bloom in a Box is a B2C internet based business whose primary route to market is to drives sales through their website.
Holding a BSc in Science, a BA in Personnel Management, a HND in Management and is a Qualified CIPD Trainer, Aveline’s insights from floral retail, combined with enterprise business, have informed the business model required for her Avelines’s new venture Bloom in a Box.
Aveline is the creative force behind the product and will focus on Sales, Marketing and Customer Care.
Bloom in a Box is a business to consumer (BTC) e-commerce company; Offering a uniquely engineered and patent pending product that disrupts the traditional gifted flower market. This solves the transport challenge that impacts the floral retail sector; providing an alternative single cut boom transported in an engineered box containing the protected bloom.
Flowers are ordered online and delivered via courier in perfect condition. Prices start at €25, to meet market demand, while providing the quality and elegance sought by customers. The product is designed to be scaled for mass production and hand delivered to customers via An Post or with other couriers.
Coupled with her education and ten years prior experience in the retail florist industry, Bloom in a Box developed a product that solves a shift in customer buying behaviour; connecting people at a more affordable price point.
Customers want the creative florists’ touch. Bloom in a Box designed products to solve this problem, filling the gap between traditional florist Bouquets and Supermarket flowers. 40% of customers who walk through the door of traditional florist shops are looking for something in the €20 to €30 price range.
When asked how Empower impacted Bloom in a Box, Aveline responded:
“The advice and support acquired from Empower is priceless. The topics discussed and the ability to ask questions in an empowering environment is so important. Maria brings the whole programme together with her “can do” and “nothing is a problem” attitude. Every support offered and available to all participants; The network and the friends I made are of huge benefit.”
We love the flowers Avenline – keep up the good work!
This project is co-funded by the Irish Government and the European Social Fund as part of the Programme for Employability, Inclusion and Learning 2014-2020.