Jo Anne Butler and Gearoid Muldowney make household objects and botanical prints. Their range of products are inspired by outdoor living and the natural world and are crafted using the finest natural materials and time-honoured techniques. Jo Anne and Gearoid met in art school in Dublin in 2005 and ten years later established their own design studio. Superfolk are now based at the GMIT Innovation Hub in Mayo. Jo Anne has a Masters in Architecture and a Degree in Architectural Science and a Degree in Fine Art and History of Art. She previously held a role as Co-commissioner and curator of Ireland at Venice 2018 and was Assistant Project Manager at Ballymun Regeneration and co-founder of Commonage a not for profit organisation.Superfolk make a range of products such as hand made block prints on washi paper, wooden trivets and brass candleholders. Their customers range from gift buyer for weddings, Christmas, new homes, significant birthday, designers and creative people who love both design and natural world. They currently sell into high end shops such as The Conran Shop (UK), Mjolk (Canada), Humble and Grand (California) and ByMolle (Holland). ‘We will continue to design and develop new products to add to our product offering. We will continue to build export markets by adding additional retailers with a focus on the US, Canada and northern Europe. When asked about the EMPOWER Programme, Jo Anne stated that the ‘EMPOWER Programme helped massively through sharing, talking listening and meeting with people and realising how similar our struggles are no matter what sector you are in’.